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Communication and Awareness

NEWS

Training and Capacity Building Transport Forum

21 May 2025

Data in Action webinar series materials and recordings are now available for download

PUBLICATIONS

Cover photo
Presentations |

17 October 2025

Making the Business Case for Road Safety - Successful Practical Approaches in Persuading Decision Makers

Keynote presentation delivered by Dr. Soames Job, CEO, Global Road Safety Solutions, at the 2025 Asia-Pacific Regional Road Safety Conferenc...

Best Practice Communication and Awareness
Personal, empathetic stories can be powerful tools when promoting behavior change and support for public policy. This guide summarizes decades’ worth of experience in developing first-person stories from road crash survivors, victims’ family members, police officers and medical professionals to emotionally connect with an audience. Revealing how lives are forever impacted by road crashes is vital for supporting civil society, governments and citizens who share a vision for a future where better laws and reg
Guidelines |

25 March 2025

Personal stories that have the power to save lives on the road

This publication provides guidance on the best practice approaches to the use of personal testimonies in public awareness campaigns

Communication and Awareness Safer Road Users
Vital Strategies. Road Safety Social Media Campaign Guidance
Guidelines |

25 March 2025

Road Safety Social Media Campaign Guidance

This publication provides guidelines for journalists on best practice approaches to reporting on road traffic crashes

Communication and Awareness Data-Focused Initiatives Safer Road Users
Vital Strategies. Facilitator’s Guide- Road Safety Journalism Workshops
Toolkits |

25 March 2025

Facilitator’s Guide: Road Safety Journalism Workshops

This toolkit provides facilitation guidance to conduct workshops on road safety journalism for journalists

Communication and Awareness
Johns Hopkins Bloomberg School of Public Health - Evidence Synthesis on Road Safety Communication Strategies (2024)
Toolkits |

1 October 2024

Evidence Synthesis on Road Safety Communication Strategies

This publication outlines the key metrics of enhanced public awareness campaigns on road traffic risk factors

Communication and Awareness Road Safety Management Road Safety Management and/or Policy Innovation Safer Road Users Vulnerable Road Users
Evaluation of speed characteristics and gap acceptance behavior of pedestrians of Asian Countries- A review
Others |

1 August 2024

Evaluation of speed characteristics and gap acceptance behavior of pedestrians of Asian Countries: A review

This article explores speed and pedestrian issues across a range of countries, including a review of relevant data and trends

Communication and Awareness Enforcement Safer Road Users Vulnerable Road Users

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VIDEOS

Awareness Campaigns

Malaysia – Road Safety – The Story of Mr. Syafique

Communication and Awareness Powered Two- and Three-Wheelers
Awareness Campaigns

Vietnam – Road Safety – Slow down for children’s future

Communication and Awareness Safer Speeds Vulnerable Road Users
Awareness Campaigns

Vietnam – Road Safety – Mother

Communication and Awareness Safer Road Users
Training Videos

Road Safety Communication: Identifying Engagement Factors for Motivating Safer Driver Behavior

Communication and Awareness Safer Road Users
Awareness Campaigns

Bangkok, Thailand – Speeding – The Faster You Drive, the Deadlier the Consequences

Featured Communication and Awareness Enforcement Safer Road Users Safer Speeds
Awareness Campaigns

Ulaanbaatar, Mongolia – Seat Belts

Communication and Awareness Safer Road Users

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The Asia Pacific Road Safety Observatory (APRSO) is the regional forum on road safety data, policies and practices to ensure the protection of human life on the roads across Asia and the Pacific.

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