Creating Effective Road Safety Campaigns

Many road infrastructure projects include road safety campaigns. Very few apply best practice behavior change techniques. Even fewer are evaluated.   This session will explain the elements of effective road safety campaigns combining road safety promotion and police enforcement. Experts in road safety psychology and enforcement will review what works and why it works. The session includes coverage of the key ingredients for designing and implementing successful safe behavior campaigns. Case studies from the Asia-Pacific Region will be used to illustrate how well-designed campaigns can enhance the safety provided by new and upgraded roads. Our experts will also cover road safety campaign approaches that have not proven to be effective explaining some of the common faults that are found to occur in campaign design. If you are planning new road works, this short training will enhance your judgement in designing an effective safe behavior campaign to complement the works. Speakers: Dave Cliff, Chief Executive Officer, Global Road Safety Partnership Dr. Soames Job, CEO & Principal, Global Road Safety Solutions Pty Ltd.

Zoom Webinar ID: 930 9392 9551 Passcode: APRSO123

Contact Person

Dave Shelton
Senior Transport Specialist (Road Safety)
Asian Development Bank